This privacy policy describes how New Look Masonry and Concrete (MBNL) collects, uses, discloses and protects your personal information, in accordance with the Act respecting the protection of personal information in the private sector (chapter P-39.1) and Bill 25 (An Act to modernize legislative provisions concerning the protection of personal information).
By using our website (mbnl.ca) and our services, you are consenting to the practices described in this policy.
Personal information collected
We collect the following personal information in the course of our activities:
Data collected by forms
- Contact and submission form (/contact and /submission): first name, last name, last name, email address, telephone number, service requested, city, project description (optional)
Navigation data
- IP address
- Browser type and operating system
- Pages viewed and length of visit
- Source website (referrer)
- Mouse movements, clicks, and scrolling (Microsoft Clarity)
Data collected by cookies and tracking technologies
- Functional cookies : session identifiers and browsing preferences on the Webflow platform
- Analysis cookies : visitor identifiers and browsing behavior data (Google Analytics)
- Behavioral analysis cookies : visitor identifiers and session data for behavior analysis (Microsoft Clarity)
- Consent cookies : recording your cookie consent preferences (CookieYes)
Data collected by third party integrations
- Tally.so : data entered in the integrated submission form (first name, last name, email, telephone, department, city, project description)
- Google Fonts : IP address transmitted when loading fonts
Data collected by other means
- By email : name, email address, message content
- By phone : name, telephone number, purpose of the call
- In person : name, contact details, project details
Internal access
Within our organization, the following individuals have access to personal information in the course of their duties:
- Business owner
- Mandated web agency (JustSimpleWeb)
Purposes of collection
We collect your personal information for the following purposes:
- Contact and submission form : respond to inquiries and prepare bids for masonry work
- Browsing data and analysis cookies (Google Analytics) : analyze web traffic and visitor behavior in order to improve the site
- Behavioral analysis (Microsoft Clarity) : analyze visitor behavior by means of heat maps and session replay in order to improve the user experience
- Tag manager (Google Tag Manager) : load and manage analysis and monitoring scripts on the site
- Consent cookies (CookieYes) : save and respect your cookie preferences
- Google Fonts : correctly display the fonts of the site
- Off-site collection (email, phone, in-person) : respond to requests, prepare submissions and monitor projects
Your consent is required for each of these purposes. We only collect information that is necessary for the purpose indicated and we ensure that your consent is clear, free, informed and given for specific purposes.
Means of collection
We collect your personal information through:
- Online forms : contact form, submission form, integrated Tally.so form
- Cookies and tracking technologies : text files placed on your device during your visit to our site (see the “Cookies and tracking technologies” section below for details)
- Third-party integrations : integrated Tally.so form, Google Fonts fonts
- By email : during exchanges with our team
- By phone : when calling with our team
- In person : during meetings or site visits
Cookies and tracking technologies
Our site uses cookies and other tracking technologies. A cookie is a small text file that is placed on your device during your visit. Here are the cookies and technologies used:
Essential and functional cookies
These cookies are necessary for the proper functioning of the site:
- wf_* — Functional cookies from the Webflow platform (sessions, preferences). Duration: session.
- cookieyes-consent — Recording your cookie consent preferences (CookieYes). Duration: 1 year.
Analysis cookies
These cookies help us understand how visitors use our site:
- _ga (Google Analytics) — Analysis of web traffic and visitor behavior.
- _ga_* (Google Analytics 4) — Data feed identifier for Google Analytics 4.
- _gid (Google Analytics) — Unique visitor identification for 24 hours.
- _gat (Google Analytics) — Limiting the rate of requests to Google Analytics.
- _click (Microsoft Clarity) — Visitor identification for behavior analysis.
- _clsk (Microsoft Clarity) — Visitor session tracking for behavior analysis.
Tracking scripts
- Google Tag Manager — Tag manager — loads analysis and tracking scripts.
- Google Analytics 4 — Analysis of web traffic and visitor behavior.
- Microsoft Clarity — Analysis of visitor behavior — heat maps and session review.
Managing cookies
During your first visit, a consent banner (CookieYes) allows you to choose the categories of cookies that you accept. You can change your preferences at any time by clicking on the “Manage Cookies” link at the bottom of each page.
You can also manage cookies in other ways:
- Browser settings : you can set your browser to block or delete cookies. Consult your browser documentation for more information.
- Google Analytics : you can deactivate Google Analytics tracking by installing the Google Analytics deactivation browser add-on.
- Microsoft Clarity : You can disable Clarity tracking via your browser's cookie settings or the CookieYes consent banner.
Please note that disabling some cookies may affect the functioning of the site.
Communication to third parties
We may share your personal information with the following third parties for the purposes described in this policy:
- Google (Analytics and Tag Manager) : browsing data, IP address — web traffic analysis
- Microsoft (Clarity) : navigation data, IP address, interactions with the page — analysis of visitor behavior
- Tally.so : first name, last name, email, telephone, telephone, department, city, city, description of the project — collection and processing of requests for proposals
- Google Fonts : IP address — loading fonts
- Cloudflare (R2) : IP address — hosting and distribution of the promotional video
- CookieYes : consent preferences — cookie consent management
- JustSimpleWeb (web agency) : access to site data as part of the management and maintenance of the website
We ensure that these third parties provide an adequate level of protection for your personal information.
Transfer outside Quebec
Some of your personal information may be transferred or stored outside of Quebec:
- Google (Analytics, Tag Manager, Fonts) : browsing data and IP address — stored in the United States
- Microsoft (Clarity) : browsing data and IP address — stored in the United States
- Tally.so : form data — stored in the United States
- Cloudflare (R2) : video files — stored in the United States
Before any transfer, we ensure that the information will be adequately protected in accordance with the principles generally recognized by international organizations for the protection of personal information.
Retention of personal information
Personal information is retained for as long as necessary for the purposes for which it was collected, after which it is securely destroyed.
When personal information is no longer required for the purposes for which it was collected, it is destroyed, anonymized, or de-identified.
Security measures
We implement the following security measures to protect your personal information:
- SSL certificate (HTTPS) throughout the site
- Password access controls
- Regular backups via the Webflow platform
- Cookie consent banner (CookieYes) to respect your preferences
Access to personal information is limited to staff members whose duties require it.
Your rights
In accordance with the law, you have the following rights with respect to your personal information:
- Right of access : you can request access to the personal information we hold about you.
- Right to rectification : you can request the correction of inaccurate, incomplete, or equivocal personal information.
- Right to withdraw consent : you can withdraw your consent to the collection, use, or disclosure of your personal information. Please note that withdrawing consent may limit our ability to provide you with certain services.
- Right to portability : you can request to receive your personal information in a structured and commonly used technological format, or request that it be communicated to another organization.
- Right to deindexation : you can request that your personal information be de-indexed from any hyperlink attached to your name that allows access to this information by technological means, when such dissemination violates the law or a court order.
- Right to refuse collection : you can refuse to allow us to collect certain personal information. However, this refusal may limit access to certain functionalities of our site or to certain services.
To exercise any of these rights, please contact our Privacy Officer by email at: info@mbnl.ca
We will acknowledge your request and respond to it within 30 days.
Complaint process
If you have concerns or complaints about how we handle your personal information, you can follow the following process:
- Submit a written complaint to the Privacy Officer by email at info@mbnl.ca
- The manager acknowledges receipt and provides a response within 30 days
- If the response is unsatisfactory, you can file a complaint with the Quebec Information Access Commission (CAI)
You can also file a complaint with the Quebec Information Access Commission (CAI):
Personal Information Protection Officer
Owner
e-mail: info@mbnl.ca
Policy changes
We may change this privacy policy periodically to reflect changes in our practices or to meet new legal requirements.
The changes will take effect as soon as they are posted on our site. We encourage you to check this page regularly for any changes.
In the event of a substantial change, we will notify you by means of a notice published on our website.